Jones, for one, believes a startup’s success is entirely dependent upon the execution and how it incorporates a famous face. “It needs to be an authentic integration that’s very genuine for both the brand and the celebrity, as well as logical to the audience,” he says.
If the celebrity is a high influencer with a large reach and can keep consumers engaged, then there’s potential, he adds."
A very long-time-coming engagement. (Yes, THAT kind of engagement!!)
A couple weeks ago, Billemailed me to share details on the Big Sur hotel booking he’d made for us. Someone had just cancelled their two-night stay at Deetjen’s, so he snatched the opportunity to make a reservation for sleeping and eating. Perfect. With…