The launch for McSweeney’s Insatiable imprint—its new line of food books—is Mission Street Food, a memoir and cookbook from the little restaurant that could (and the one we now know as Mission Street Chinese). There’s something synergistic about a by-the-seat-of-its-pants food-truck-to-restaurant success story being published by a similarly independently-minded book publisher—both based in the Mission District. Neither venture has ever seemed to care about making money first which has allowed them the freedom to do quirky things like, say, have a pirate theme at 826 Valencia or start a restaurant within a restaurant.
Organizer Matt Cohen is in the final stages of environmental health review from the city of Berkeley to launch a weekly Off the Grid street-food event Wednesday evenings in North Berkeley, on the stretch of North Shattuck at Rose, site of the Thursday farmers’ market. Target launch date: Wed., June 1, though permitting delays might push the launch back to June 8.– Off the Grid Coming to North Berkeley | Politics and Breaking News | Oakland, Berkeley, Bay Area & California | 92510