Tumblr fashion director Rich Tong is leaving the company, Tumblr has confirmed. Ahead of New York Fashion Week this fall, Tong came under public fire from individuals from several well-established fashion brands and their agencies. Their complaints? That Tumblr played favorites, building out c…
"To give you a picture of the kind of money we’re talking here, Tumblr is proposing to charge:
-$100K for “partnered content” aka 15 posts a day by one of the NYFW bloggers
-$150K for a sponsored takeover of tumblr.com/nyfw
-$350K for sponsored takeover of tumblr.com/tagged/fashion
All of these sums are per week. We’ll just let that sink in. Adding to the absurdity of the overinflated prices is the fact that as far as sponsored takeovers go, Tumblr isn’t offering much: Both the $150K and $350K are nothing more than a banner ad and a few promoted posts from the brand’s own Tumblr. To give you a comparison, an “industry rep” told Mashable that “a front page takeover of nytimes.com runs at a CPM of about $2 to $3, and the ‘most premium’ package from magazine publisher Conde Nast runs just above $30."