"But enough about me, because my peers adopted just the opposite stance: more followers, more about them, more about their “personal brand.” Instead of finding a niche within the newsroom, these hires carved one out for themselves, largely outside of existing structures. They became self-appointed spokespeople, faces and names. It might take years, even decades of in-the-trenches reporting to land a piece on A1, but seemingly any college grad working odd hours with a bad case of logorrhea could become internet famous."
"The most valuable content does not require a specific social relationship between the writer and the reader. It does not lose value quickly over time. It gains value through aggregation with similar content. And it should not change value radically based on existing on one platform versus another."
"The tiny cellphones are festooned with colored beads or cartoon figures. Their owners can surf the Internet on their miniature screens, download ring-melodies from last week’s top forty, send and receive email, and even take snippets of digital video to transmit instantly to the impatient."
– Roland Kelts on Japanese youth in 2004, “Father Hunters”, Kuhaku
"When asked what the return on investment of social media is, Scott told Business Insider, “What’s the ROI of wearing pants?” I don’t know, Scott, but if I’m a company spending hundreds of thousands or millions of dollars on marketing, I want to know what I’m getting, pants or no pants."
"Yelp shit, Reddits shit. Every shit."
"Tess further underscored the “we live in public” theme with this astute comment: “I don’t believe that if I were to turn [my social networks] off that people wouldn’t be able to get my info. It’s already out there."
"It’s success theater, and we’ve mastered it. We’ve gotten better at it because it matters more. You never know who is looking or how it might affect your relationships and career down the road, and as a result, we have become more cautious about the version of ourselves that we present to each other and the world."
According to Ragan, only 3% of organizations outsource all of their social media work. Bad news for social agencies?
"The “Mad Men” days, where brands will have an ad agency in charge of coming up with ad creatives, (have passed). It’s almost like the content part of the brand is actually separate at ad agency. But what social is — word of mouth really — it’s finding your organic content that works and simply amplifying it so there’s actually less of a need to come up with this witty, creative ad, it’s more about which of your organic content is already growing and just amplifying this message. I think this is the main difference between social ads and display ads or TV ads as we know it."
"With little control over the way our customers experience our brand on sites like Facebook, differentiating ourselves becomes problematic. That’s the problem with social media that we don’t own – its value is constantly at risk."
"If you’re creating apps for big cities and expecting tricklenomics in technology, then I think you’re hustling backwards. I don’t care if it works now. The purpose of technology is solving problems now and for the future. Social is no longer a problem. Of course, there’s grounds for improving it but there has been nothing of note in regards to improving social in the last five years."
"Agencies have always adapted to a changing media world. Just as brands some eight decades ago began seeking ad services that facilitated both print and broadcast, companies may soon routinely expect that digital services (display, retargeting, search, etc.) and social get packaged together.
“Social is a totally different discipline,” he countered. “It’s part SEO, it’s part [audience] development, it’s part advertising and it is part PR. There’s a lot of interest in specialists out there."