1. During a phone call this week, Lars Backstrom, Engineering Manager for News Feed Ranking at Facebook, estimated that there are as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still factors in News Feed ranking, but “other things are equally important,” he says.
    EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors

    9 months ago  /  1 note  /  Source: marketingland.com

  2. But enough about me, because my peers adopted just the opposite stance: more followers, more about them, more about their “personal brand.” Instead of finding a niche within the newsroom, these hires carved one out for themselves, largely outside of existing structures. They became self-appointed spokespeople, faces and names. It might take years, even decades of in-the-trenches reporting to land a piece on A1, but seemingly any college grad working odd hours with a bad case of logorrhea could become internet famous.
    The Social Media Editor is Dead

    1 year ago  /  0 notes  /  Source: BuzzFeed

  3. The most valuable content does not require a specific social relationship between the writer and the reader. It does not lose value quickly over time. It gains value through aggregation with similar content. And it should not change value radically based on existing on one platform versus another.
    Why Tumblr Was a Massive Steal for Yahoo - Adam Rifkin - Voices - AllThingsD

    1 year ago  /  1 note  /  Source: allthingsd.com

  4. The tiny cellphones are festooned with colored beads or cartoon figures. Their owners can surf the Internet on their miniature screens, download ring-melodies from last week’s top forty, send and receive email, and even take snippets of digital video to transmit instantly to the impatient.
    – Roland Kelts on Japanese youth in 2004, “Father Hunters”, Kuhaku

    1 year ago  /  1 note

  5. When asked what the return on investment of social media is, Scott told Business Insider, “What’s the ROI of wearing pants?” I don’t know, Scott, but if I’m a company spending hundreds of thousands or millions of dollars on marketing, I want to know what I’m getting, pants or no pants.

    A somewhat incendiary post, but as Mendelson gets into the science of manufacturing virality, the piece gets better.

    Social media may finally be dying, but the BS around it hasn’t | PandoDaily

    1 year ago  /  1 note  /  Source: pandodaily.com

  6. Yelp shit, Reddits shit. Every shit.
    This Is The Most Epic Brand Meltdown On Facebook Ever

    1 year ago  /  1 note  /  Source: BuzzFeed

  7. Tess further underscored the “we live in public” theme with this astute comment: “I don’t believe that if I were to turn [my social networks] off that people wouldn’t be able to get my info. It’s already out there.”
    How Generation Y really feels about online privacy | CES 2013 - CNET Blogs

    1 year ago  /  1 note  /  Source: CNET

  8. It’s success theater, and we’ve mastered it. We’ve gotten better at it because it matters more. You never know who is looking or how it might affect your relationships and career down the road, and as a result, we have become more cautious about the version of ourselves that we present to each other and the world.
    Digital Diary: Facebook Poke and the Tedium of Success Theater - NYTimes.com

    1 year ago  /  2 notes  /  Source: The New York Times

  9. The “Mad Men” days, where brands will have an ad agency in charge of coming up with ad creatives, (have passed). It’s almost like the content part of the brand is actually separate at ad agency. But what social is — word of mouth really — it’s finding your organic content that works and simply amplifying it so there’s actually less of a need to come up with this witty, creative ad, it’s more about which of your organic content is already growing and just amplifying this message. I think this is the main difference between social ads and display ads or TV ads as we know it.

    -Mike Onghai

    How Will The Facebook Ad Landscape Change In 2013? - AllFacebook

    1 year ago  /  0 notes  /  Source: allfacebook.com

  10. With little control over the way our customers experience our brand on sites like Facebook, differentiating ourselves becomes problematic. That’s the problem with social media that we don’t own – its value is constantly at risk.
    Why Facebook Can’t Be The Center Of Your Social Strategy - Forbes

    1 year ago  /  1 note  /  Source: forbes.com

  11. If you’re creating apps for big cities and expecting tricklenomics in technology, then I think you’re hustling backwards. I don’t care if it works now. The purpose of technology is solving problems now and for the future. Social is no longer a problem. Of course, there’s grounds for improving it but there has been nothing of note in regards to improving social in the last five years.
    Paris Made Me Bearish on Social Media | From Paris to Brooklyn: Discovery, Wine and Dining

    1 year ago  /  0 notes  /  Source: paristobk.blogspot.com